Advertising
Reach over 50,000 frequent and dedicated travellers every month through our growing travel community. Deliver your message to travellers while they are busy researching and thinking about upcoming trips.
A New Opportunity
Until now, no advertising has been offered on the My Life of Travel website. Having reached 50,000 monthly travellers, we have created a program we believe can offer great value to advertisers, and will allow us to grow even faster.
We are looking for advertisers who see value in social networking amongst travellers, who can partner us as we grow, and who will reap the benefits of a dedicated travel audience.
Our new advertising program starts on 1st November 2008. Contact us today to discuss how we can work together.
Advertising Slots
We offer 7 monthly advertising slots and we do not allow competitors to advertise in the same month. We are looking to establish long-term relationships with advertisers who understand the value of our product and who can benefit from maximum brand exposure across our community.
In essence, buying a month on My Life of Travel gives you an exclusive showing on 14.3% of all advertising space available across both the website and within bi-monthly newsletters and user emails. You also receive SEO-optimised links from our primary domain to increase your search engine visibility through improved PageRank.
The following sample screenshots show how advertising is implemented throughout the website and within newsletter emails:
Booking Priority
We accept advertising bookings for up to 6 months in advance and give priority to existing advertisers. Existing advertisers have first choice to renew any current advertising slots before they are released to new advertisers. This ensures you benefit from our growth without losing slots to competitors.
Highly Effective Rates
We sell our advertising in slots because it is easy to manage and easy for you to gauge value. As our traffic increases so rates will increase and more slots will become available.
We aim to provide excellent value to advertisers to ensure you receive the maximum benefit we can offer. We consider our advertisers to be partners and want to build these partnerships together.
We do not sell our slots based on page views or clicks, but if we did, our CPM rates would be very competitive and below industry rates.
Advertising Sizes
We have a number of advertising sizes used throughout the website and within newsletter emails. Each advertiser should supply an advertisement for each advertisement size to be run for that month. The following ad sizes are currently used:
Online:
- Leaderboards (728x90)
- Banners (468x60)
- Half Banners (234x60)
Emails:
- Banners (468x60)
- Half Banners (234x60)
- Buttons (120x90)
Pricing and Bookings
Our pricing is very competitive and we're happy to supply a quote that details specific numbers of page impressions and emails that each advertiser will receive, along with the current availability of advertising slots.